The Execution Factor: Aligning Marketing and Sales.
We back founders who bridge the gap between concept and traction by mastering the essential art of the handoff.
At Seismic Capital, we believe that a compelling product is only the starting point. What turns a promising startup into a true Seismic Company is the ability to earn—and keep—customers with discipline and consistency.
That is why we are featuring a new piece on the Seismic blog by Brady Baker of backfromburnout.net, which dives deep into the operational “leaks” that stall early-stage growth. Brady highlights a common point of failure: the friction between marketing and sales.
As Brady notes: “Marketing and sales misalignment turns interest into limbo, where leads get mislabeled, follow-ups stall, and no one feels clear ownership. The result is familiar sales and marketing friction: marketing pushes for volume, sales pushes back on quality, and prospects quietly move on.”
This misalignment isn’t just a headache; it can be a growth killer. Research shows that teams aligned around the customer see 2.4 times higher revenue growth. At Seismic, we support our portfolio companies in navigating these challenges through hands-on operational guidance and administrative support. We look for founders who don’t just chase traffic, but build repeatable engines for revenue.
By narrowing the gap between a lead being “found” and a customer being “won,” startups build the kind of predictable momentum that creates long-term value.
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